You've probably seen those little cryptic 'Difficult is Worth Doing' adverts on the telly over the last few weeks.

You might have even worked out that they're for Honda, the manufacturer that's developing a reputation for producing rather impressive adverts - remember 'The Incredible Dream' and the one with all the cogs?

Well, all the skydiving virals are leading up to a three-minute ad slot this evening at 8.10pm on Channel 4 (and far be it from us to plug another broadcaster, this one's probably worth watching), when 19 skydivers will attempt to spell out the word 'HONDA' live on television.

Apparently it's all to highlight the 'Difficult is Worth Doing' philosophy of the new Accord. Honda says that this will be Britain's first ever truly live advert, and is planning to follow it up with another, even more ambitious slot on Sunday.

If everything goes to plan, it should be quite a show. But isn't there just a little bit of you hoping it all goes a bit wrong? Not in a parachute-not-opening fatal way, but maybe spelling out the wrong word... no? Just us?